Just an Observation about RSS feeds and Design

I read most of the blogs that I follow straight off of my Google home page where I have a RSS reader installed. Most of the entries come up full-text and I never even see the web page that the text is from. Of course, I check my blog posts to make sure that they look okay from the reader, but AFTER ALL THAT WORK to update and add to my page none of it is even represented on the reader. If I was trying to sell something or get people involved in something and the page was part of that theme, I would really want to try to remember adjust my settings so that people would have to go to my page to read the entire entry.
Now, I'll admit, I find it super annoying when I am required to do that, but at the same time, for favored pages, I grudgingly do. I guess the best answer to all of this is to make sure that the content is just as strong as the aesthetic and the bells and whistles.